Returning lead → recognised → "second contact", not "new lead"

The problem

The same person fills the form twice and gets two "hi, I saw you left your details" calls from the same salesperson. They conclude there is no system. The consultant's client looks amateur — because of the automation the consultant built.

What happens when it runs

1. A webhook receives the form
2. Search the leads log by phone number
3. Found → new row marked "returning" + alert "second contact from {name}, previous on {date}"
4. Not found → a normal row + a "new lead" alert

The tools inside

• Make — the automation engine · Sign up (one month of Core free) →affiliate link
• Google Sheets — log and lists
• Telegram — alerts

Before you start

Three things to have ready before importing, or Make will ask and you will have to leave halfway:

• The webhook address
• The leads spreadsheet id and the phone column
• Chat ID

Sheet templates

The file maps columns by position. Start from exactly these headers, in this order — a column in the wrong place writes a phone number into the email column.

• Leads log · timestamp | name | phone | email | source | kind Download ↓

How to import (2 minutes)

1. In Make: Scenarios → Create a new scenario
2. At the bottom, the three dots (⋯) → Import Blueprint → choose the file you downloaded
3. Click every module with an exclamation mark: choose your connection (Google, Telegram) — Make creates one in a click if you have none
4. Replace every value in double curly braces ({{…}}) with your own from the list above
5. Run once with a test row in the sheet. Only when it passes — Schedule and ON

The video

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