“The lead came in, with no phone number.”

Form arrives incomplete → an email asking for exactly what is missing

Now incomplete leads ask for themselves.

A lead without a phone, an order without an address. Instead of someone chasing, one email lists the missing fields; the lead is logged as "incomplete".

MakeGoogle SheetsGmailTally3 operations / run✓ Imported successfully into our Make account

Get the ready-to-import blueprint by email

We use your address only to email you this file. Without the box ticked, that is the only email you get, and the address is deleted after 30 days. Privacy policy.

The full build is on this page, free, no email needed.

Video cover: MISSING INFO

Short answer

A lead without a phone, an order without an address. Instead of someone chasing, one email lists the missing fields; the lead is logged as "incomplete".

Tools
Make, Google Sheets, Gmail, Tally
Cost to run
3 Make credits (operations) per run

The problem

Forms arrive incomplete all the time — an optional field, a half-typed entry, a form sent by mistake. Someone has to notice, write an email, and remember to check for a reply. Usually nobody does.

What happens when it runs

  1. A webhook receives the form
  2. Check which required fields are empty (phone, address, amount — as needed)
  3. A row in the log with status "missing: phone, address"
  4. An email to the client: "to continue we need: …" — a list, not a guess

The tools inside

Disclosure: links marked "paid link" pay us a commission from the vendor if you sign up. Your price is unchanged, and every file here works without them. How we choose tools →

Before you start

Three things to have ready before importing, or Make will ask and you will have to leave halfway:

  • The webhook address
  • The list of required fields
  • Spreadsheet id
  • The email wording

Sheet templates

The file maps columns by position. Start from exactly these headers, in this order — a column in the wrong place writes a phone number into the email column.

  • Leads log · timestamp | name | email | phone | missing (Sent with the blueprint by email)

How to import (2 minutes)

  1. In Make: Scenarios → Create a new scenario
  2. At the bottom, the three dots (⋯) → Import Blueprint → choose the file you downloaded
  3. Click every module with an exclamation mark: choose your connection (Google, Telegram) — Make creates one in a click if you have none
  4. Replace every value in double curly braces ({{…}}) with your own from the list above
  5. Run once with a test row in the sheet. Only when it passes — Schedule and ON

New to Make? Start here →

No Make account yet?The file imports only into Make. Signing up through the link gives you one month of Core free, and us a commission. The file works without the link.
Sign up for Make →paid link · we earn a commissionPaid link. If you sign up through it we earn a commission from Make; your price is the same, and the link gives you one month of Core free.

The video

Read more

What does not work in it

  • The check is "empty or not". "0500000000" passes. Real phone or address validation needs another module or an external service.
  • If the client's email itself is missing there is nobody to write to. Then the automation only marks the row, and the consultant handles it by hand.

Questions

What does not work in "Form arrives incomplete → an email asking for exactly what is missing"?

The check is "empty or not". "0500000000" passes. Real phone or address validation needs another module or an external service. If the client's email itself is missing there is nobody to write to. Then the automation only marks the row, and the consultant handles it by hand.

What do I have to fill in after importing the blueprint?

The webhook address; The list of required fields; Spreadsheet id; The email wording.

Which tools does it use, and what does a run cost?

Make, Google Sheets, Gmail, Tally. Each run uses 3 Make credits (operations).

Is the blueprint free?

Yes. The ready-to-import file is sent free to the email address you enter; the newsletter is a separate box you can leave unticked. The full build is on this page without any email. The file contains no connections and none of our ids, and works whether or not you use the paid Make link on the page.

Build your automation plan →Four questions, three automations ranked for your business.

Paid link. If you sign up through it we earn a commission from Make; your price is the same, and the link gives you one month of Core free.

What will it cost? Make cost calculator →Build your automation plan →