“The lead came in, with no phone number.”
Form arrives incomplete → an email asking for exactly what is missing
Now incomplete leads ask for themselves.
A lead without a phone, an order without an address. Instead of someone chasing, one email lists the missing fields; the lead is logged as "incomplete".
Get the ready-to-import blueprint by email
The full build is on this page, free, no email needed.

Short answer
A lead without a phone, an order without an address. Instead of someone chasing, one email lists the missing fields; the lead is logged as "incomplete".
- Tools
- Make, Google Sheets, Gmail, Tally
- Cost to run
- 3 Make credits (operations) per run
The problem
Forms arrive incomplete all the time — an optional field, a half-typed entry, a form sent by mistake. Someone has to notice, write an email, and remember to check for a reply. Usually nobody does.
What happens when it runs
- A webhook receives the form
- Check which required fields are empty (phone, address, amount — as needed)
- A row in the log with status "missing: phone, address"
- An email to the client: "to continue we need: …" — a list, not a guess
The tools inside
Disclosure: links marked "paid link" pay us a commission from the vendor if you sign up. Your price is unchanged, and every file here works without them. How we choose tools →
- Make — the automation engine · Sign up (one month of Core free) → paid link · we earn a commission
- Google Sheets — log and lists
- Gmail — email
- Tally — the form that fires the webhook (free; any form tool works) · Create a free form → paid link · we earn a commission
Before you start
Three things to have ready before importing, or Make will ask and you will have to leave halfway:
- The webhook address
- The list of required fields
- Spreadsheet id
- The email wording
Sheet templates
The file maps columns by position. Start from exactly these headers, in this order — a column in the wrong place writes a phone number into the email column.
- Leads log ·
timestamp | name | email | phone | missing(Sent with the blueprint by email)
How to import (2 minutes)
- In Make: Scenarios → Create a new scenario
- At the bottom, the three dots (⋯) → Import Blueprint → choose the file you downloaded
- Click every module with an exclamation mark: choose your connection (Google, Telegram) — Make creates one in a click if you have none
- Replace every value in double curly braces ({{…}}) with your own from the list above
- Run once with a test row in the sheet. Only when it passes — Schedule and ON
The video
Watch on YouTube → · Subscribe to BuilderStack · Telegram channel
Read more
What does not work in it
- The check is "empty or not". "0500000000" passes. Real phone or address validation needs another module or an external service.
- If the client's email itself is missing there is nobody to write to. Then the automation only marks the row, and the consultant handles it by hand.
Questions
What does not work in "Form arrives incomplete → an email asking for exactly what is missing"?
The check is "empty or not". "0500000000" passes. Real phone or address validation needs another module or an external service. If the client's email itself is missing there is nobody to write to. Then the automation only marks the row, and the consultant handles it by hand.
What do I have to fill in after importing the blueprint?
The webhook address; The list of required fields; Spreadsheet id; The email wording.
Which tools does it use, and what does a run cost?
Make, Google Sheets, Gmail, Tally. Each run uses 3 Make credits (operations).
Is the blueprint free?
Yes. The ready-to-import file is sent free to the email address you enter; the newsletter is a separate box you can leave unticked. The full build is on this page without any email. The file contains no connections and none of our ids, and works whether or not you use the paid Make link on the page.
Build your automation plan →Four questions, three automations ranked for your business.
Paid link. If you sign up through it we earn a commission from Make; your price is the same, and the link gives you one month of Core free.


