Automations → Form arrives incomplete → an email asking for exactly what is missing
Form arrives incomplete → an email asking for exactly what is missing
A lead without a phone, an order without an address: instead of someone chasing, one email lists the missing fields. The lead is logged either way, marked "incomplete".

The problem
Forms arrive incomplete all the time — an optional field, a half-typed entry, a form sent by mistake. Someone has to notice, write an email, and remember to check for a reply. Usually nobody does.
What happens when it runs
- A webhook receives the form
- Check which required fields are empty (phone, address, amount — as needed)
- A row in the log with status "missing: phone, address"
- An email to the client: "to continue we need: …" — a list, not a guess
The tools inside
- Make — the automation engine · Sign up (one month of Core free) →affiliate link
- Google Sheets — log and lists
- Gmail — email
Before you start
Three things to have ready before importing, or Make will ask and you will have to leave halfway:
- The webhook address
- The list of required fields
- Spreadsheet id
- The email wording
Sheet templates
The file maps columns by position. Start from exactly these headers, in this order — a column in the wrong place writes a phone number into the email column.
- Leads log ·
timestamp | name | email | phone | missingDownload ↓
How to import (2 minutes)
- In Make: Scenarios → Create a new scenario
- At the bottom, the three dots (⋯) → Import Blueprint → choose the file you downloaded
- Click every module with an exclamation mark: choose your connection (Google, Telegram) — Make creates one in a click if you have none
- Replace every value in double curly braces ({{…}}) with your own from the list above
- Run once with a test row in the sheet. Only when it passes — Schedule and ON
The video
Watch on YouTube → · Subscribe to BuilderStack · Telegram channel
What does not work in it
- The check is "empty or not". "0500000000" passes. Real phone or address validation needs another module or an external service.
- If the client's email itself is missing there is nobody to write to. Then the automation only marks the row, and the consultant handles it by hand.
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