The best free form builder with webhooks: Tally vs Google Forms vs Typeform vs Jotform

Published 2026-09-28 · YouTube · Telegram

Which free form can send every submission to a Make webhook the moment it arrives? Free-tier limits, webhook availability and branding for Tally, Google Forms, Typeform and Jotform, checked against each vendor's own pages.

Every lead automation starts with a form. For the automation, the one feature that matters is whether the form can send each submission to a URL the moment it is submitted — a webhook. With a webhook, Make receives the lead in seconds and uses credits only when something actually arrives. Without one, Make has to check for new responses on a schedule, which is slower and costs credits even when nothing is new.

We compared the four form tools small businesses ask about most, looking only at the free tier and only at the question "can it feed a Make scenario?". Every limit below is from the vendor's pricing page or help centre, checked on 28 September 2026 and linked at the bottom. We are a Tally affiliate and build our blueprints with it; the comparison says where the others are the better choice.

• Unlimitedforms and submissions on Tally's free plan, within its fair-use guidelines; webhooks includedtally.so/pricing
• 100submissions a month on Jotform's free Starter plan, across 5 formsjotform.com/pricing
• 10responses a month on Typeform's free plan, across all formsTypeform Help Center
• 15 minfastest schedule on Make's Free plan — the delay when a form cannot push a webhookmake.com/pricing

The comparison

Tally: the free one that was built for this

Tally is the only one of the four whose free plan has no submission cap and lists webhooks among its free features, alongside conditional logic, file uploads and native Make, Zapier and Google Sheets integrations. That is why our blueprints use it: the free plan covers the whole chain, and a client never hits a limit in the middle of a campaign.

What you give up on free is the branding — a small "Made with Tally" on the form — plus custom domains and the 10 MB cap on uploaded files. Pro removes those. For a lead form, none of them stop the automation.

• Tally sends the fields as a list in the order they appear in the form. Move a field and the mapping in Make shifts with it; check the sheet module after any change to the form.
• Hidden fields fill themselves from the page link (for example ?source=facebook), so the sheet records where each lead came from without asking the visitor.
• "Unlimited" is subject to Tally's fair-use guidelines. A normal small-business lead form is nowhere near them; a form behind a large paid campaign is worth checking against the policy.

The free form we build every blueprint with, webhook and hidden fields included: Create a free form →affiliate linkAffiliate link. If you ever upgrade to a paid plan through it we earn a commission from Tally; your price is the same, and the free plan covers every automation here.

Three Tally automations ready to import

Google Forms: free, familiar, and no webhook

Google Forms costs nothing and every client already knows it. Responses can be sent straight to a Google Sheet from the form's Responses tab. What it does not have is a setting that sends each response to a URL. That leaves three ways to get a response into Make.

1. Link the form to a response sheet and use Make's Google Sheets "Watch New Rows" trigger. Simple, but it is a scheduled check: every check uses one operation, found or not.
2. Use Make's Google Forms app, which has a "Watch Responses" module, on a schedule.
3. Add an Apps Script "on form submit" trigger to the form that posts each response to a Make webhook. Instant, but it is code someone has to maintain.

The scheduled options are where the cost hides. On Make's Free plan the fastest schedule is every 15 minutes: 96 checks a day, about 2,880 in a 30-day month — nearly three times the Free plan's 1,000 credits, spent before a single response arrives. Checking hourly brings it to about 720, and a lead then waits up to an hour. Choose Google Forms when everything already lives in Google Workspace and a delay is acceptable, or when someone is comfortable owning the script.

Typeform: the best-looking form, and the smallest free tier

Typeform's one-question-at-a-time forms are pleasant to fill in, and its webhooks are well documented: delivery usually within a few seconds, HTTPS only, and retries when your endpoint fails. Make also has a native Typeform app.

The free plan is the problem. It allows 10 responses a month across all forms. When an account reaches its limit, the forms go private until the next month or an upgrade, and deleting responses does not give any back — test submissions count too. Typeform's pricing page lists webhooks as a Basic-plan feature, while its free-plan page lists integrations and developer tools; at 10 responses a month the question is academic. Choose Typeform when the form experience is the point and the budget includes a paid plan from day one.

Jotform: generous features, a monthly cap

Jotform's free Starter plan includes most of its features — payment integrations, widgets, templates — and its webhook integration guide lists no plan restriction. The limits are the usage numbers: 5 forms, 100 submissions and 10,000 form views a month, and 100 MB of storage, with Jotform branding on the form.

• Jotform posts webhook data as form data rather than JSON, and the request times out after 30 seconds. Make's webhook handles both, but the field names look different from a JSON form.
• Jotform's pricing FAQ says that when you exceed your total submission storage, the oldest responses are deleted to make room. If the form is your only record, let Make write every submission to a sheet.

Choose Jotform when the form needs payments or specialised widgets and volume stays under 100 a month, or when a client already uses it.

Our pick, and when to ignore it

For a lead form, booking form or feedback form feeding Make, Tally is the free option that does not run out: no submission cap, webhooks on the free plan, and hidden fields for the source. Pick Google Forms if the client refuses a new tool and can live with polling or a script; Jotform if the form needs payment fields or widgets and stays under 100 submissions a month; Typeform if the conversational format matters more than the price.

What does not work, whichever you choose

• A webhook does not check who is calling it. An open form attracts spam. Add a hidden field with a fixed value and a filter in Make that only passes submissions carrying it; Tally and Typeform can also sign their requests.
• Test submissions are real submissions. On Typeform and Jotform they count towards the monthly limit.
• Changing the form changes the data. Renaming, reordering or deleting a question can break the mapping in Make without an error. Submit a test after every form change and look at the sheet.

Build the free lead chain step by stepTally form → Google Sheet → Telegram alert, with three free blueprints and the exact fields

1. Tally — Pricing (free features including webhooks; Pro and Business)
2. Tally Help — Plans and pricing (Pro $29/month, Business $89/month)
3. Tally Help — Webhooks (free for all users; signing secret)
4. Typeform — Plans & Pricing
5. Typeform Help Center — Free plan (10 responses/month)
6. Typeform Help Center — Response limits
7. Typeform Help Center — Webhooks
8. Jotform — Features and Pricing (Starter and Bronze limits, storage FAQ)
9. Jotform — How to send submission data via a webhook
10. Jotform — Is your Starter plan really free?
11. Google Docs Editors Help — Choose where to save form responses
12. Google Apps Script — Installable triggers (form submit)
13. Make Apps Documentation — Google Forms
14. Make Help Center — Operations (one operation per trigger check)
15. Make — Pricing (Free plan credits and 15-minute minimum interval)